How to Perform SEO Auditing

Here’s the thing: SEO Auditing is crucial. Sure, you already have spent lots of time and effort on your pages, but it wouldn’t hurt to check how your pages are doing by performing SEO Audits.

With the help of seo company, you can be sure that you didn’t just put content out there without checking them afterwards. For this, SEO Explode will help you out by doing the following:

Analyze Indexability and Accessibility

They check whether or not your site—and your content—are really showing up on search engines. This involves a number of steps, and they are as follows:

SEO auditCheck Robots.TXT. This would help you see if you have not blocked crawlers. This way, you’d know if agents and certain keywords such as SEO Explode inc have been blocked, and determine why the amount of traffic you’re getting is the way it is. It would also be helpful if you could check Google Webmaster to see if it has banned any URLs. In this case, you should also check for the number of indexed pages that you have on search engines.

Examine XML Sitemap. Check if the sitemap is being constantly updated, and if it’s fully functioning. The sitemap should contain pages that are relevant to your site and your keywords. If your site is, there shouldn’t be anything about Barbie Dolls, especially if you have not blogged about those.

Check Redirects and 404 Errors. It’s so annoying when people visit a website—that it’s working but not showing up online. What you can do is check for scripts that are not working, and tweak them.

Check Web Development. See if your content is taken well by your theme—and by all of the designs on your site. Some themes just don’t work well with text, so make sure that you do something about it.

Evaluate On-Page Ranking Factors

You have to make a rundown of factors that are involved in its ranking. These are:

on-page-ranking-factorPage Content. You have to ask whether you have several pages of articles that are pretty much just talking about the same thing, or are there any other articles on the site that are just rehashes of earlier articles. You have to know if you have used keywords right.

Proper Headlines. Have you used headlines that could really generate clicks and views? Have you used headlines that get people’s attention? What about your subheadings? Are they relevant, too?

Site URLs. Does your URL contain keywords? Is it dynamic?

Meta Tags. Say you’re offering affordable SEO services, have you used the right Meta Tags? Have you used tags that will really bring readers to your site?

Outbound Links. You should have at least 1 outbound link for every 500 to 1000 words of text. Make sure that these are dofollow links for them to be relevant.

•JavaScript, Images, etc. Check if your images have ALT tags and have proper titles. These are as important as text in your content because they make the content whole—and help gain the attention of your readers.

Evaluate Off-Page Ranking Factors

Of course, you also have to check how your content is doing in other areas of the web. For this, you have to check for the following:

Rank in Recognized Ranking Services. Of course, if you want people to know about your Search engine optimization company, you have to check if there are actually ways for them to see it—and it all starts with search engines. The number 1 search engine is definitely Google—so it’s important for your site to show up on the first page because what people see there are pretty much what they open and rely on. You could use Google Algorithm tools, as well as tools that could check for your rank in other search engines such as Bing and Yahoo.

Quality and Number of Backlinks. Quantity and quality could come together when it comes to backlinks. This means that when checking for backlinks, you have to know whether or not the backlinks have come from reputable sites—meaning they are from your niche; if there are any backlinks from sites that are considered spam or toxic; if you have nofollow links overriding the dofollow links; if backlinks come from unique domains, or if they come from the same one, and; if the backlinks actually have anchor texts on keywords.

Social Media Presence. This is an easy way of knowing how much people know you. Are they talking about you on social media sites? Is there a proper hashtag for your content? Do you have a lot of followers who actually retweet, reblog, or share your posts? You have to check so that you could make improvements if you’re not getting the desired results.

Compare with the Competition

And of course, don’t forget to think about your competitors in the business. You have to check how the public perceives them. You have to know who the public trusts among you.

By knowing how the competition is doing, you could learn from what they did right, and at the same time, you could also learn from their mistakes. Then, you could work on improving the state of your site—and its content, as well.

Author Bio:
With the help of these audits, SEOExplode Inc. proves that they do give the best search engine optimization services around!